Free marketing tools for better investment decisions.
Make sense of your marketing numbers. Explore what your budget needs to produce, where search may offer opportunity, and how website conversion changes the economics.
These marketing calculators and SEO tools help small business owners compare assumptions before committing more time or money. Start with the question you need to answer.
Free to explore
No account or email required for on-screen results
Transparent assumptions, no guarantees
Three tools. Three useful questions.
Use one tool for a focused decision, or work through all three to connect your marketing spend, search visibility and website conversion.
01Marketing economics
Marketing ROI Calculator
Model what your marketing investment needs to produce and understand the economics behind your marketing spend.
Estimate leads, customers, acquisition costs and profit-based ROI.
Find break-even targets and compare conversion scenarios.
Start here if: you want to understand what a budget needs to earn back.
Use a consistent period for traffic, leads and customer value. Where you do not know a number, treat it as an assumption. A clearly labeled estimate is more useful than a result that looks precise but has no evidence behind it.
Change one assumption at a time.
A marketing ROI calculator helps you understand costs and returns. A website conversion calculator shows how the same traffic could produce different outcomes. Compare scenarios to find which assumptions have the biggest effect on your decision.
Check the constraint before spending.
More traffic does not automatically solve a conversion problem. Better conversion cannot create visitors. Search visibility, website performance, lead quality and your ability to close business all affect the economics.
Modeled opportunity is a starting point.
Financial results depend on the inputs and assumptions you enter. They are not verified revenue, established lost sales or promised outcomes. Available website and search evidence is identified separately; a limited scan or search snapshot cannot establish everything about a business.
The tools do not prescribe a service or a budget. Use the results to compare options, identify gaps in your information and prepare better questions for your team or marketing partner.
Before you start
Are these marketing tools free?
Yes. You can use the calculators and view on-screen results without an account or email address. The SEO tool includes a labeled sample; live search-data availability is shown inside that tool. Optional emailed reports and strategy calls are separate choices.
Do I need exact business numbers?
Known traffic, sales and cost data make a model more relevant. If you use an estimate, keep it clearly labeled and test a range. Avoid treating the resulting revenue or ROI as measured performance.
Which tool should I use first?
Start with the Marketing ROI Calculator for budget economics, SEO Opportunity Analysis for search visibility questions, or the Website Revenue Leak Calculator for conversion and website investment scenarios. Each tool can be used on its own.